Magellan AI's Q2 Benchmark Report highlights a 22% YoY increase in podcast advertising spending, with 1,516 new brands joining the space. This surge is driven by rising podcast popularity, effective ad models, and increased ad loads per episode. Direct response advertising accounts for 44% of spend, while brand awareness campaigns have grown to 54%, with a 15% YoY rise. Top advertisers include BetterHelp, Amazon, and Shopify, with Mint Mobile entering the top ten. The gaming industry, along with jewelry, eyewear, and real estate, saw the highest growth in ad spending.